[{"data":1,"prerenderedAt":298},["ShallowReactive",2],{"global":3,"page:en:our-group\u002Fwho-we-are":122},{"en":4,"ms":75},{"legalName":5,"registrationNo":6,"header":7,"footer":37,"brands":60},"Be One Excel Sdn. Bhd.","201501015036 (1140368-X)",{"groups":8,"links":27},[9],{"label":10,"links":11},"Our Group",[12,15,18,21,24],{"label":13,"href":14},"Who we are","\u002Four-group\u002Fwho-we-are",{"label":16,"href":17},"Leadership","\u002Four-group\u002Fleadership",{"label":19,"href":20},"Our brands","\u002Four-group\u002Four-brands",{"label":22,"href":23},"Sarhan","\u002Four-group\u002Four-brands\u002Fsarhan",{"label":25,"href":26},"Nutrifrag","\u002Four-group\u002Four-brands\u002Fnutrifrag",[28,31,34],{"label":29,"href":30},"Partner with us","\u002Fpartner-with-us",{"label":32,"href":33},"News & Media","\u002Fnews",{"label":35,"href":36},"Careers","\u002Fcareers",{"tagline":38,"columns":39,"legal":56},"A Malaysian health and wellness company, home of Sarhan and Nutrifrag.",[40,45],{"heading":10,"links":41},[42,43,44],{"label":13,"href":14},{"label":19,"href":20},{"label":32,"href":33},{"heading":46,"links":47},"Work with us",[48,49,50,53],{"label":35,"href":36},{"label":29,"href":30},{"label":51,"href":52},"Contact us","\u002Fcontact-us",{"label":54,"href":55},"contact@beoneexcel.com","mailto:contact@beoneexcel.com",[57],{"label":58,"href":59},"Privacy Policy","\u002Fprivacy-policy",[61,68],{"slug":62,"name":22,"tone":63,"href":23,"logo":64,"logoBg":65,"tagline":66,"cta":67},"sarhan","amber","\u002Fbrands\u002Fsarhan-logo.png","#F7F1E6","Wellness food and beverages for the whole family: botanical drinks, honey and herbal tea.","Discover Sarhan",{"slug":69,"name":25,"tone":70,"href":26,"logo":71,"logoBg":72,"tagline":73,"cta":74},"nutrifrag","green","\u002Fbrands\u002Fnutrifrag-logo.png","#E6E8F3","Relief, aromatherapy and personal care: EarthHerbs, Rukba, Quds Al Hindi, Al-Kajibut and Aura Hijab.","Discover Nutrifrag",{"legalName":5,"registrationNo":6,"header":76,"footer":96,"brands":115},{"groups":77,"links":89},[78],{"label":79,"links":80},"Kumpulan Kami",[81,83,85,87,88],{"label":82,"href":14},"Siapa kami",{"label":84,"href":17},"Kepimpinan",{"label":86,"href":20},"Jenama kami",{"label":22,"href":23},{"label":25,"href":26},[90,92,94],{"label":91,"href":30},"Bekerjasama",{"label":93,"href":33},"Berita & Media",{"label":95,"href":36},"Kerjaya",{"tagline":97,"columns":98,"legal":112},"Syarikat kesihatan dan kesejahteraan Malaysia, pemilik jenama Sarhan dan Nutrifrag.",[99,104],{"heading":79,"links":100},[101,102,103],{"label":82,"href":14},{"label":86,"href":20},{"label":93,"href":33},{"heading":105,"links":106},"Bersama kami",[107,108,109,111],{"label":95,"href":36},{"label":91,"href":30},{"label":110,"href":52},"Hubungi kami",{"label":54,"href":55},[113],{"label":114,"href":59},"Dasar Privasi",[116,119],{"slug":62,"name":22,"tone":63,"href":23,"logo":64,"logoBg":65,"tagline":117,"cta":118},"Makanan dan minuman kesihatan untuk seisi keluarga: minuman botani, madu dan teh herba.","Kenali Sarhan",{"slug":69,"name":25,"tone":70,"href":26,"logo":71,"logoBg":72,"tagline":120,"cta":121},"Legaan, aromaterapi dan penjagaan diri: EarthHerbs, Rukba, Quds Al Hindi, Al-Kajibut dan Aura Hijab.","Kenali Nutrifrag",{"seo":123,"preContent":126,"modules":138},{"title":124,"description":125},"Who We Are","Learn how Be One Excel grew from a home-based business founded in 2015 into a Malaysian health and wellness company behind Sarhan and Nutrifrag.",[127],{"__component":128,"eyebrow":10,"heading":13,"intro":129,"crumbs":130,"imageLabel":136,"image":137},"pre-content.hero","A Malaysian health and wellness company building trusted brands for everyday family life.",[131,134,135],{"label":132,"href":133},"Home","\u002F",{"label":10},{"label":13},"Our team","\u002Fcards\u002Four-team.webp",[139,145,166,188,218,252,272,283],{"__component":140,"bg":141,"eyebrow":142,"heading":143,"body":144},"content.heading-and-text-grid","one","Our story","From one product to two brands","\u003Cp>Be One Excel Sdn. Bhd. was incorporated in Malaysia in 2015 and started as a home-based business with one product. Over more than ten years it has grown into a health and wellness company with its own factory and warehouse.\u003C\u002Fp>\u003Cp>Today we own two brands. \u003Cstrong>Sarhan\u003C\u002Fstrong> covers wellness food and beverages and is made in our own factory. \u003Cstrong>Nutrifrag\u003C\u002Fstrong> covers relief and personal care, produced with contract manufacturing partners. We sell directly to Malaysian families through social commerce, marketplaces and our own store.\u003C\u002Fp>",{"__component":146,"bg":147,"eyebrow":148,"heading":149,"body":150,"unit":151,"note":152,"items":153},"content.revenue-chart","three","Our growth","Revenue 2023–2025","\u003Cp>Annual revenue grew 49% in two years, from RM4.81 million in 2023 to RM7.18 million in 2025.\u003C\u002Fp>","Annual local sales, RM million","FY2023–FY2024 audited accounts; FY2025 unaudited",[154,158,162],{"label":155,"value":156,"display":157},"2023",4.81,"RM4.81M",{"label":159,"value":160,"display":161},"2024",6.59,"RM6.59M",{"label":163,"value":164,"display":165},"2025",7.18,"RM7.18M",{"__component":167,"bg":168,"eyebrow":169,"heading":170,"items":171},"content.text-with-icon-grid","two","What guides us","Our values",[172,176,180,184],{"icon":173,"title":174,"text":175},"heart","Family first","We create products we would give our own families.",{"icon":177,"title":178,"text":179},"shield","Honest products","Clear labels, clear claims and customer service that answers.",{"icon":181,"title":182,"text":183},"video","Commerce-native","We sell live, online and on social platforms where Malaysians shop.",{"icon":185,"title":186,"text":187},"users","Grow together","We grow alongside our team, creators and partners.",{"__component":189,"bg":141,"eyebrow":190,"heading":191,"rows":192},"content.image-and-text-grid","How we work","From idea to your doorstep",[193,199,206,212],{"eyebrow":194,"title":195,"imageLabel":196,"image":197,"tone":63,"body":198},"01","We develop the product","Product development","\u002Fcards\u002Fproduct-development.webp","\u003Cp>We develop our own product ranges and shape how Sarhan and Nutrifrag look, sound and serve customers.\u003C\u002Fp>",{"eyebrow":200,"title":201,"imageLabel":202,"image":203,"tone":204,"body":205},"02","We make it, ourselves or with trusted partners","Our factory","\u002Fcards\u002Fmanufacturing.webp","deep","\u003Cp>Sarhan juices and honey are made in our own factory. Nutrifrag gels, patches and haircare are produced by contract manufacturing partners. Either way, every product is developed by us and sold under our own brands.\u003C\u002Fp>",{"eyebrow":207,"title":208,"imageLabel":209,"image":210,"tone":70,"body":211},"03","We sell where you shop","Live commerce","\u002Fcards\u002Flive-commerce.webp","\u003Cp>Our live hosts and affiliate creators introduce our products on TikTok Shop, and we also sell on Shopee and through our own web store.\u003C\u002Fp>",{"eyebrow":213,"title":214,"imageLabel":215,"image":216,"tone":204,"body":217},"04","We deliver and support","Fulfilment","\u002Fcards\u002Ffulfilment.webp","\u003Cp>Our operations team packs and ships orders nationwide and keeps customers updated from order confirmation to tracking.\u003C\u002Fp>",{"__component":219,"bg":147,"eyebrow":220,"heading":221,"items":222},"content.timeline","Our journey","2015 to today",[223,227,231,235,239,242,245,248],{"year":224,"title":225,"text":226},"2015","Company incorporated","Incorporated on 14 April as BIF Global Resources Sdn. Bhd.",{"year":228,"title":229,"text":230},"2016","Becomes Be One Excel","Renamed Be One Excel Sdn. Bhd. on 24 March.",{"year":232,"title":233,"text":234},"2017","Nutrifrag registered and Halal-certified","Nutrifrag trademark registered with MyIPO; Nutrifrag Aura Hijab haircare receives JAKIM Halal certification.",{"year":236,"title":237,"text":238},"2022","J&T Express Top 10 VIP Award","Recognised among J&T Express’s Top 10 VIP customers.",{"year":155,"title":240,"text":241},"RM4.81 million revenue","Annual local sales.",{"year":159,"title":243,"text":244},"RM6.59 million revenue","Up 37% on 2023.",{"year":163,"title":246,"text":247},"RM7.18 million revenue","Up 9% on 2024, with marketing spend down 7%.",{"year":249,"title":250,"text":251},"2026","Enterprise 50 Award","Recognised in SME Corp. Malaysia’s Enterprise 50 (E50) Award 2026.",{"__component":167,"bg":168,"eyebrow":253,"heading":254,"items":255},"Recognition","Awards and media",[256,260,264,268],{"icon":257,"title":258,"text":259},"award","Enterprise 50 Award 2026","SME Corp. Malaysia’s award for high-performing Malaysian SMEs.",{"icon":261,"title":262,"text":263},"newspaper","The Exchange Asia","Featured in The Exchange Asia business publication, 2026.",{"icon":265,"title":266,"text":267},"badge","J&T Express Top 10 VIP Award 2022","Among J&T Express’s top 10 VIP customers.",{"icon":269,"title":270,"text":271},"tv","In the media","Featured in Harian Metro and on Malaysian TV and radio.",{"__component":167,"bg":141,"eyebrow":273,"heading":274,"items":275},"Certification","Certified and registered",[276,279],{"icon":177,"title":277,"text":278},"Halal JAKIM","Nutrifrag Aura Hijab Complete Haircare Shampoo is Halal-certified by JAKIM (valid until 15 September 2027).",{"icon":280,"title":281,"text":282},"trademark","Nutrifrag® trademark","Nutrifrag is a registered trademark of Be One Excel Sdn. 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