Our Group
Who we are
A Malaysian health and wellness company building trusted brands for everyday family life.
Our story
From one product to two brands
Be One Excel Sdn. Bhd. was incorporated in Malaysia in 2015 and started as a home-based business with one product. Over more than ten years it has grown into a health and wellness company with its own factory and warehouse.
Today we own two brands. Sarhan covers wellness food and beverages and is made in our own factory. Nutrifrag covers relief and personal care, produced with contract manufacturing partners. We sell directly to Malaysian families through social commerce, marketplaces and our own store.
Our growth
Revenue 2023–2025
Annual revenue grew 49% in two years, from RM4.81 million in 2023 to RM7.18 million in 2025.
| Year | Revenue | Change |
|---|---|---|
| 2023 | RM4.81M | |
| 2024 | RM6.59M | +37% |
| 2025 | RM7.18M | +9% |
What guides us
Our values
Family first
We create products we would give our own families.
Honest products
Clear labels, clear claims and customer service that answers.
Commerce-native
We sell live, online and on social platforms where Malaysians shop.
Grow together
We grow alongside our team, creators and partners.
How we work
From idea to your doorstep
01
We develop the product
We develop our own product ranges and shape how Sarhan and Nutrifrag look, sound and serve customers.
02
We make it, ourselves or with trusted partners
Sarhan juices and honey are made in our own factory. Nutrifrag gels, patches and haircare are produced by contract manufacturing partners. Either way, every product is developed by us and sold under our own brands.
03
We sell where you shop
Our live hosts and affiliate creators introduce our products on TikTok Shop, and we also sell on Shopee and through our own web store.
04
We deliver and support
Our operations team packs and ships orders nationwide and keeps customers updated from order confirmation to tracking.
Our journey
2015 to today
Recognition
Awards and media
Enterprise 50 Award 2026
SME Corp. Malaysia’s award for high-performing Malaysian SMEs.
The Exchange Asia
Featured in The Exchange Asia business publication, 2026.
J&T Express Top 10 VIP Award 2022
Among J&T Express’s top 10 VIP customers.
In the media
Featured in Harian Metro and on Malaysian TV and radio.
Certification
Certified and registered
Halal JAKIM
Nutrifrag Aura Hijab Complete Haircare Shampoo is Halal-certified by JAKIM (valid until 15 September 2027).
Nutrifrag® trademark
Nutrifrag is a registered trademark of Be One Excel Sdn. Bhd. with MyIPO (No. 2017001561).
